Skate Betty is geared towards the new skate girl. Each day girls are getting into the skating scene and want to have their own brand. Skate Betty is perfect for the girls who are into street edge and making a fashion statement at the same time. She's perfect for this new generation of girl.

Betty is bold and daring yet feminine and unique. She's always one step ahead of the competition no matter if it's skating or style. She has a sense of mystery that keeps everyone wanting to know more, and that's the way she likes it. Teen and tween girls will both idolize her and yet be their best friend.