Pure Edge is geared towards young boys who are just getting into outside extreme fun. The brand features bold characters and graphic designs that appeal to young boys with a desire to get into the scene. Two icon characters Moto and Skeeter are in top form displaying wicked street tricks and pure energy. They love active outside extreme fun such as skateboarding, snowboarding, in-line skating, biking and surfing. They are total show-offs and love to try their newest tricks in the craziest places.

As it is, the Pure Edge brand exudes extreme fun and adventure intended for boys aged 5 to 12 who are unbound by limits and live by the motto “no guts, no glory.”