Rebellious, ironic & sarcastic ... these are just some of the words that describe Maude. Completely unimpressed by EVERYTHING, Maude has an attitude problem of cosmic dimensions and she appears far older than her years. She knows what she wants and marches through life, her formidable intelligence masked by the permanent scowl on her face.

Another contradiction is Maude’s unique appearance. The oh-so-now beanie hat & floral prints in fresh colours create an intriguing paradox in this complex and compelling structure. The creation of Maude brings an innovative new character to the market, with huge possibilities for a humorous, female, message-driven graphics approach.