Stunning looks and in-vogue styling combined with creative thinking to present the ultimate Teen Idol. It Girl's favorite pursuits are coffee breaks and lunch with her friends - plus shopping!

She is a real daddy's girl in a world of style and sophistication, and her vanity and huge self-confidence serve to re-enforce her utopian lifestyle. Whilst ideally suited to the independence of the teen years, It Girl's secondary positioning could see a more exclusive, retro styling for age 18-upwards.