G.I. Joe is a classic and widely known line of military-themed action figures that gained massive following and popularity from it's early inception during the World War II era. This highly successful brand which was directly responsible for coining the term 'action figure' responded to the changing times, going from the ideal American soldier in the early 1960's to an intrepid adventurer in the 1970's and taking new ground as a popular toy in the international market. Consequently, G.I. Joe has also attracted huge deals of diverse merchandising spin-offs that included animated movies and TV series, video games, apparels, board games, comics and other exciting stuffs imaginable. The incessant evolution magnified the latter's reputation as a legitimate and bankable character brand.

Once regarded as the "Real American Hero", G.I. Joe up this day has remained prominent in the arsenal of toy collector market and a legendary name that ignites the fancy and excitement of our generation.