In the 80s, Camp Beverly Hills revolutionized the fashion industry, introducing casual apparel in pastel colors. Designed around a log-cabin lettered, palm tree logo, Camp Beverly Hills created a carefree strolling on the beach look while offering a little piece of the effervescent lifestyle of Beverly Hills. Today, the nostalgia and fever of Camp Beverly Hills is back.

Co-creators, or better yet, co-re-creators, Adina Levin and Raquel Krouse, have re-introduced the popular clothes with tees, sweatshirts and comfortable sweats, with the new washes and colors to contemporize the look.

In April 2004, Camp Beverly Hills officially re-launched its line Scoop on the East Coast and Ron Herman (Fred Segal) on the West Coast. In fact, Camp Beverly Hills can still be found in a selection of the finest department stores and boutiques around the country, including Bergdorf Goodman, Neiman Marcus and Henry Bendel.