Bad Alice is the newest character brand created to deliver a credible voice for the disaffected youth of today. She's sweet but incredibly strange. While everybody tries their best to put on a positive and vibrant image, Alice boasts being mischievous and a trouble maker.

Intended to cater girls from the cradle to the grave, Bad Alice actually remains to be a big challenge which people inevitably face once in a while: Shall we go with her into the dark side?

Undeniably however, Bad Alice is a unique and promising brand that holds both thrills and creeps. She's an explicit reminder of the choices we make, knowing there's only a thin line differentiating good from evil.